Merito opened Japan's defense and deep-tech doors for a global geopolitical risk advisory.

The challenge

WestExec Advisors needed commercial traction in Japan across defense, space, financial services and digital assets.

What Merito did

Merito ran the origination: mapping targets, writing the entry thesis for each one, and securing meetings with Japan's leading AI and defense-tech firms.

The outcome

Six new client discussions in Asia followed within the first two months.